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    Reema Keswani, G.G. (G.I.A.)

    If you check in on me on any given night, you will find me feverishly sketching designs for some gems scattered on my desk and cutting gemstones. These are the moments in which I feel alive, that I am tapping the full extent of my ability.

    I laid the foundation stones for my business by working at Christie’s, the auction house. I also studied jewelry design under A.V. Shinde, a legendary 20th century jewelry designer of the Harry Winston brand for over four decades, a man The New York Times called ‘a leading figure in design known only to cognoscenti,’ and wrote a book titled Shinde Jewels (Assouline, 2004). 

    I lecture on various jewelry topics and most recently served as the President of the American Society of Jewelry Historians, a national non-profit jewelry organization.

    My Work

    Simply, my work is in service of advancing jewelry as art. I design for the gemstone, helping it find its highest expression of itself. The person who wears my jewelry is attracted by the power my jewels confer as talismans and amulets. I am working towards integrating a multi-faceted vision. I intend to set new benchmarks for integrity not just in design, quality of gemstones and craftsmanship, but also in sourcing.

    I heard the jewelry calling in 1995, while studying in Paris. Jewelry design is a constant creative, mental, spiritual, and even physical challenge. Whenever the mundane aspects of running a business catch up to me, I remember the high days-when I was on a private island in Tahiti sifting through a harvest of pearls, or touring with the members of a new women’s small-scale mining cooperative in Kenya, or taken with the ecstasy of inspiration, and remember to give thanks for the privilege of being able to do what I love.

    I continue to hunt for the next gem that will captivate and transport me to an expanded state of awareness. I endeavor to conjure jewels that will endure and set the standards of the future.